How to Optimise Your Pinterest Boards and Pins for Search 1

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Having a collection of great boards and pins related to your niche and interests is crucial for your audience to follow you, but… only if they find you, right?

In case you didn’t know, many people don’t follow entire Pinterest profiles, they only follow one or two boards from a profile.

So, it is key that your boards are optimised to be found on Pinterest.

How to Optimise Your Pinterest Boards and Pins for Search-2
And, it is also key that your pins are optimised, because a lot of people will repin your pins without even following you or any of your boards.

Pinterest is a search engine, just like Google. But, if you’re into SEO, you already know that it is much easier to optimise for Pinterest than optimising for Google.

You basically need to have interesting and relevant boards and pins to be followed by people but also have the right keywords optimised to Pinterest algorithm.

So in other words, you need to tell Pinterest what your boards and pins are about, so they appear when someone does a search related to your niche and topics.

Of course there are other factors in place for a board or a pin to be recommended by Pinterest, such as popularity of the board and your profile, number of followers, number of repins and quality of pins.

But, having optimised boards and pins is like the basics of being found and recommended. If you don’t have this right, your boards and pins simply won’t be found.

So, in order to have optimised boards and pins for search, do this:


1. Add Keywords to The Board Titles

This means that a board called “My Blog Posts” won’t take you very far, because virtually everyone who has a blog in every single niche can have a board “called “My Blog Posts”.

It doesn’t tell anything to anyone and so it won’t reach your audience.

So, what you need to do is add the keywords related to your niche and topics to the titles of your boards.

So, imagine you have a blog about vegetarian recipes, instead of writing “My Blog Posts”, write something like “Vegetarian Recipes From My Blog”.

You’re still telling people the content of this board are blog posts from your blog, but you’re adding your most important keywords: “vegetarian recipes”, so you can be found on Pinterest when someone does a search by “”vegetarian recipes”.

And the same principle applies to all your other boards. For example, if you have a blog about travelling to Italy, you might want to have boards with titles like “Hotels in Italy”, or “Travel Tips to Italy” which contain your keywords and are also very specific to your niche.

For example, on my Pinterest profile I have a board called “Pinterest for Pro Bloggers”, which contains my most important keywords related to my blog: “Pinterest” and “Bloggers”.

The board is now on top 20 boards recommended by Pinterest amongst hundreds of boards searched by the keywords “Pinterest for Bloggers”:

Screen Shot 2017-02-18 at 14.58.00

So, you need to be reeeeaaaaaally specific in the titles you choose to your boards, and be careful if you need to change the titles!


2. Write Appealing Titles

Besides adding the keywords to the titles of your boards, you also need to make the titles interesting to appeal to your audience!

So, instead of writing “Dessert Recipes”, you can write something like “Really Yummy Dessert Recipes!” and even add icons as well.

For example, I have a group board that is about great tips for blogging and I named it “How to Rock Your Blog”.

It basically contains the keywords I need but it’s also appealing to my audience, after all, if you’re a blogger you want to “rock your blog”, right? 🙂

I’ve also added a heart to the title, because… well, because I like hearts! lol

Screen Shot 2017-02-18 at 15.05.49

The goal of writing an appealing board title (and also adding icons) is to encourage your audience to follow the boards but also to stand out in the middle of so many boards related to the same niches and topics.

I don’t know about you, but I find it much more appealing to follow a board named “How to Rock Your Blog” rather than a blog called “Blogging Tips”.

So, the more followers you get to your boards the more chances you’ve got that your boards appear at the top of Pinterest searches.


3. Choose a Great Board Cover

Pinterest lets you choose a board cover for your boards, so take advantage of this.

Go to “Edit Your Board” and click on Cover – Change.

My advice is to choose an image that is not only appealing but also has an appealing title, so your audience can instantly see the value in it amongst a sea of other boards in the same niche:

Screen Shot 2017-02-18 at 15.13.27
When you’re choosing the image, you can scroll up and down within each image to choose a section of that image to show.

For example, in the example above, I cannot show the whole title, so I chose “Blog Full Time”, which is something really appealing to my audience, since most bloggers are really passionate about blogging and would love to be able to blog full-time (if they’re not already doing it).

So, when my audience finds my board, they instantly see the value and what the board is about. This is also one of the reasons I was able to increase the followers of this board from 500 to 4k in just 6 months!


4. Add the Keywords to the Pin’s Descriptions Too

Now you know about adding keywords to your board titles, you also need to add them to your pin’s descriptions.

If you start typing your target keywords into Pinterest search, it will show a list of suggested keywords that other people have searched for, like in the example below:

Screen Shot 2017-02-18 at 15.26.21

These keywords can be good target keywords to include in your pins.

There’s no need to use hashtags on Pinterest, simply adding your keywords is enough.

But don’t just do “keyword stuffing” into the descriptions, write a compelling description of the pin, encouraging people to click through to your blog.

You can for example describe the benefits of reading the blog post, ask a question or writing the blog title.

And there’s no need to go crazy and add lots of keywords either, adding just one or two of the top ones is enough to optimise a pin.

And, if you want to get more traffic to your blog, also add a call-to-action and the URL of your blog post at the end of the description, like: “Click here: URL”, or “Visit now: URL”.


If you want to become a contributor to my group boards mentioned on this post: “Pinterest for Pro Bloggers” and “How to Rock Your Blog” (or some other group boards I have), click here because I am adding contributors at the moment.


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One thought on “How to Optimise Your Pinterest Boards and Pins for Search

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