You’re already sharing your blog posts on Facebook, Twitter and Linkedin, so why are you missing out on the social network that is growing faster than any other?
Pinterest is nowadays the second biggest social network driving traffic to websites, after only Facebook. And yes, growing faster than any other.
As if this wasn’t enough, every pin you add to your Pinterest account has a life time span of weeks, months and even years. Which means that a great pin from a blog post written a year ago will still drive traffic back to your website in the present time!
So if you have a business blog on your website or are a blogger, you seriously cannot ignore Pinterest.
Here are 7 top ways to attract traffic to your blog using Pinterest:
1. Add more than one image to your blog post and pin it at different times and days
If you want to pin your blog posts into Pinterest, they need to have at least one image to be pinned, and if possible being vertical and using the optimized Pinterest size (see image below).
But don’t limit yourself with just one image: add more images throughout the text. This not only makes the post more easy to read but will give you more than just one opportunity to pin the blog post on Pinterest.
You don’t need to pin all images at once. Schedule them on different days and different times.
2. Add your URL twice to each pin that comes from your blog
If you pin from your website, the page’s URL with the blog post will be automatically added to the pin by Pinterest which is pretty handy.
But take it to the next level and add the page’s URL in the pin’s description. This way you have twice the chance of someone clicking on it to visit your blog.
3. Insert a call-to action in your pins
It’s not enough to add the page’s URL in your pin’s description though. You need to write a strong call-to-action to tell users what they need to do next.
See the pin’s description as a teaser, it should create the desire to know more.
You can do this in two ways: either by adding the blog post title on the image itself or adding the title on the description followed by “click here to read:” or “read more here:”
You can also write a bit more than just the blog title, but limit yourself to a short sentence. The goal is to quickly create curiosity to know more and desire to click.
4. Pin into group boards
Group boards are a smart and quick way of putting your blog posts in front of a wider (targeted) audience and get repins and clicks.
So search for group boards that are relevant to your industry and topic, that are popular and monitored on a daily basis to ensure quality.
Make sure you have a great Pinterest account before you ask to join group boards, with a great descrition and relevant boards with at least 20 pins each.
5. Send your popular pins to industry influencers
You can send pins to people on Pinterest by typing their profile name or to their email address.
So take advantage of this feature and send your blog posts to industry influencers such as bloggers, magazines, speakers, etc.
Make sure though that you also write something to accompany the pin you’re sending with the goal of creating a relationship, not just asking to be repinned or followed.
And of course, make sure your blog post is high quality stuff.
A repin or like from an industry influencer with thousands of followers can get you tons of traffic to your website.
6. Pin the same image into different boards
You can pin your blog post to several of your own boards, if they are related to the topic of the post, of course.
You might pin your latest blog post into your board that is exclusive for your blog posts, but it might be relevant to a different board too.
For example, if you wrote a blog post named “10 Make-Up Removal Easy Tricks”, you might want to pin it into your blog posts board, but also add it it to your “Beauty Tips” board too.
The reason for this is, many people don’t follow you and all your boards. They might follow only one board from you that they find interesting, so if you pin into different boards, you increase your chances of your pin to be found and clicked, driving traffic to your website.
7. Write high quality blog posts!
This might sound obvious, but still it is important to mention.
Only write and pin a blog post that is high quality. That your target audience is gonna love and it will be relevant and useful to them.
If you pin high quality blog posts on a consistent level, you’ll grow your followers and they’ll engage with your pins regularly.
You’ll get more repins, more likes and more clicks, which will translate into more traffic to your site from Pinterest (and from other social media networks too).
If you struggle to find good ideas of blog posts to write, do a search on Pinterest for popular pins on your topic or industry, it will give you lots of ideas of blog post titles that you can then write your own version of it.